be your own hero
A practical membership for women who want to feel safe, strong and capable in the real world.
What happens next
Once you’re on the list, I’ll send you one email the moment founding member doors open. You’ll get first access, the founding member rate, and everything you need to decide if Be Your Own Hero is right for you.
What you’re joining
Be Your Own Hero is a practical monthly membership for women who want to feel genuinely safe, strong and capable in the real world. Real skills. Real situations. Built by someone who has lived it and spent almost a decade teaching it.
The first 20 founding members pay R120/month and keep that rate for as long as they’re members. The price increases after every 20 members. Get in early to get the best possible price.
Any questions?
You’re welcome to reach out directly at ann@flagacademy.co.za. I read and reply to every message.
Who’s behind it
My name is Ann du Plessis. I’m a Goju Ryu Karate black belt, trauma debriefer, first responder with S.T.A.R.T. Rescue, and co-founder of FLAG Academy, a safety training organisation working across schools, corporates, and communities in South Africa.
I’m also a survivor of sexual assault, emotional and financial abuse, bullying, and workplace harassment. That’s not a footnote, it’s the reason this work exists.
For almost a decade, I’ve been teaching women in gyms, boardrooms, school halls, and community centres what they are capable of, how fear actually works and how to stay safe.
Most women have been taught to override their instincts and put everyone else’s feelings and needs ahead of their own. We work on reversing that because it’s one of the biggest reasons women find themselves in uncomfortable and dangerous situations.
Be Your Own Hero is everything I’ve learned through martial arts, trauma-informed coaching, GBV prevention work, and years of sitting across from women who came to a session unsure of what they needed and left knowing exactly what they were capable of, brought together into a monthly membership you can work through from wherever you are.
Strength isn’t the absence of fear. It’s knowing what to do while you’re feeling it.