be your own hero
Become the woman who trusts herself and knows what to do when something feels off.
Practical skills for safety, confidence and self-trust in the real world.
Founding Membership opens now. Starts 1 June.
You Were Told To Be Careful.
But Were You Ever Taught What To Do?
Most women grow up hearing:
Be careful. Don’t walk alone. Watch your drink. Be aware. Trust your gut.
But very few are taught what to do when someone crosses a boundary. How to use your voice under pressure. Why your body freezes in threatening moments. How to trust your instincts without second-guessing yourself. How to protect yourself physically if it comes to that. How to carry yourself in a way that changes how people treat you.
You were taught to be careful.
You were never taught how to respond.
Knowing danger exists without having the skills to respond to it doesn’t make you safer. It just makes you more anxious.
Be Your Own Hero is where we fix that.
If you’ve already done some healing… but still find yourself freezing, second-guessing, or feeling unsafe in certain moments, this is for you.
We start 1 June. Founding member rate is R120 /month or R1,200 /year (US$8 /month or US$73 /year).
Only 20 spots available at this price.
You might look capable… and still feel unsafe.
You manage work, carry responsibility, handle hard things. People probably see you as strong.
But maybe you still:
- Feel uneasy walking alone.
- Replay conversations where you said nothing and wished you had.
- Struggle to say no to certain people.
- Ignore red flags and regret it
- Freeze when someone gets agitated or aggressive.
- Doubt your instincts even when they’re screaming at you.
- Feel confident in most of life but vulnerable in moments you can’t explain
That doesn’t mean you’re weak. It means nobody taught you what to do.
Imagine Becoming The Woman Who…
- Trusts herself quickly in difficult moments
- Spots warning signs early – in people and situations
- Uses her voice clearly, even under pressure
- Holds boundaries without guilt or over-explaining
- Stays grounded instead of freezing when it matters
- Knows what to do if someone crosses a line
- Carries herself in a way that changes how people approach her
- Feels genuinely capable of protecting herself and the people she loves
That woman is built through skill. That’s what this membership is for.
What Is Be Your Own Hero?
A monthly membership built around The Be Your Own Hero Framework, 6 Core Skills for Self-Trust and Personal Safety:
1. Awareness & Instinct
Recognise risk early and trust what your body is telling you.
2. Boundaries & Voice
Say no, speak up, and hold your ground, even under pressure.
3. Nervous System Control
Stay grounded instead of freezing when it matters most.
4. Physical Capability
Know how to protect yourself if a situation escalates.
5. Confidence Through Action
Build real confidence by doing hard things and proving to yourself you can handle them.
6. Real-Life Integration
Apply everything in real-world situations, not just theory.
What You Get Each Month
One Live Training Session
Learn exactly what to do in real-world situations, so you don’t freeze or second-guess yourself.
One Live Coaching and Q&A Session
Bring your real situations, questions and challenges. Get personal guidance on what you’re working through and how to handle them.
Monthly Skill Focus
Each month goes deep on one key area — boundaries, instincts, confidence, safety habits, or handling pressure — so you build real capability over time.
Private Community
A space with women who are building the same skills. Support, connection, and real conversations, so you’re not doing this alone.
Replay and Resource Library
Catch up anytime. You won’t fall behind.
Why This Is Different
Most programs teach awareness or confidence.
This teaches what to actually do — mentally, verbally, and physically — when it matters.
Motivation doesn’t help you when someone gets too close in a parking lot.
Awareness alone doesn’t tell you how to respond.
This membership gives you practical, trauma-informed skills grounded in how your body actually works under pressure — so you can use them in real life.
Who This Is For
This is for the woman who is tired of being her own worst enemy in the moments that matter most.
The one who talks herself out of what she already knows.
The one who says yes when every part of her means no.
The one who replays the moment she went quiet instead of speaking, and is still frustrated by it.
The one who has walked away from a situation thinking, that didn’t feel right, but couldn’t explain why.
The one who feels that low hum of unease in certain places, conversations or relationships, and is tired of living with it.
The one who is kind, capable and competent in most areas of her life, and still has moments where she feels caught off guard, unprepared or unsure what to do.
The one who wants to trust herself in those moments — not freeze, second-guess, or wish she’d done something different.
She doesn’t need fixing. She needs skills she was never given.
If that’s you, you’re exactly who this is for.
Who’s behind it
My name is Ann du Plessis. I’m a Goju Ryu Karate black belt, trauma debriefer, first responder with S.T.A.R.T. Rescue, and co-founder of FLAG Academy.
I’m also a survivor of sexual assault, emotional and financial abuse, bullying, and workplace harassment. That’s not a footnote, it’s the reason this work exists.
For almost a decade, I’ve been teaching women what they are capable of, how fear actually works, and how to stay safe in real-world situations.
Most women have been taught to override their instincts and put everyone else’s needs ahead of their own. We work on reversing that, because it’s one of the biggest reasons women end up in uncomfortable or dangerous situations.
Be Your Own Hero is everything I’ve learned through martial arts, trauma-informed coaching, GBV prevention work, and years of working with women who walked in unsure, and left knowing exactly what they were capable of.
founding member pricing
The Earlier You Join, The Less You Pay. Forever.
Be Your Own Hero opens on 1 June. The price increases after every 20 members, and wherever you join locks in your rate for life. The first 20 members get the lowest rate this membership will ever be.
Your founding rate never changes as long as your membership is active.
R120/month or R1,200/year (US$8/month or US$73/year)
Founding members also get:
- Lifetime founding rate
- Direct input into future content
- Early access to new resources
- The chance to build from day one with a strong founding community
No contracts. Cancel anytime.
Strength isn’t the absence of fear. It’s knowing what to do while you’re feeling it.