be your own hero
A practical membership for women who want to feel safe, strong and capable in the real world.
You’ve Been Told To Be Careful.
But Were You Ever Taught What To Do?
Most women grow up hearing:
Be careful. Don’t walk alone. Watch your drink. Be aware. Trust your gut.
But very few are taught what to do when someone crosses a boundary. How to use your voice under pressure. Why your body freezes in threatening moments. How to trust your instincts without second-guessing yourself. How to protect yourself physically if it comes to that. How to carry yourself in a way that changes how people treat you.
Knowing danger exists without having the skills to respond to it doesn’t make you safer. It just makes you more anxious.
Be Your Own Hero is where we fix that.
This Membership Is For You If…
You’re someone who knows there’s more to learn. You’re already capable, you’ve handled hard things, but there are specific situations that still get to you. A person who keeps pushing. A workplace that’s quietly wearing you down. A moment where you froze when you wanted to act. A pattern in your relationships you can’t seem to break.
Maybe you feel uneasy walking alone, struggle to hold boundaries with certain people, replay conversations wishing you’d spoken up, or you ignore your instincts and regret it later.
Perhaps you’re successful in life but still feel vulnerable in situations you can’t quite explain or you want your daughter to grow up stronger than you were taught to be.
Nobody gave you the skills you deserved to have.
Imagine Becoming The Woman Who…
Trusts herself in difficult moments. Identifies red flags early. Uses her voice clearly and confidently. Holds boundaries without guilt or apology. Knows what to do when pressure rises. Stays grounded instead of freezing. Carries herself differently. Feels genuinely capable of protecting herself and the people she loves.
That is what we will build together.
What Is Be Your Own Hero?
A monthly membership where women learn practical skills across six areas:
Personal Safety — how to recognise risk, respond early and protect yourself physically if needed.
Emotional Strength — how to stop making yourself smaller, ignoring what you know, and talking yourself out of your own instincts.
Boundaries — how to say no, speak up and hold your ground with the people who test it most.
Nervous System Regulation — how to work with your body under stress instead of being overrun by it.
Real Confidence — the kind that comes from having actually done hard things, learned real skills, and proved to yourself that you can handle more than you thought.
Everyday Capability — how to walk into a room, a relationship, or a difficult conversation and know you can handle what comes.
What You Get Each Month
One live monthly training and one coaching session — practical teaching, the opportunity to ask questions, and personal guidance.
Monthly skill focus — each month covers one area that makes a real difference. Your threat response and what to do with it. Trusting your instincts. Boundaries that hold under pressure. Using your voice. Reading people and situations accurately. Safety in relationships. Rebuilding confidence after it’s been eroded, and more…
A practical tool or exercise — something you can apply immediately, not just think about.
Private community — a space with women who are building the same thing you are, with daily support so you’re never working through the hard stuff alone.
Resource library — all trainings, tools and replays available anytime.
The content is deliberately manageable. Each month builds on the last. You won’t feel behind and you won’t feel overwhelmed, just steadily more capable than you were the month before.
Why This Is Different
I’ve sat in enough women’s empowerment spaces to know what’s missing. The motivation is real, but it doesn’t help you when someone gets too close in a parking lot. The awareness advice is well-meaning, but knowing danger exists doesn’t tell you what to do when it happens to you.
This membership will give you simple, practical skills, grounded in how your body works under pressure, that you’ll actually be able to use in the moment
Who’s behind it
My name is Ann du Plessis. I’m a Goju Ryu Karate black belt, trauma debriefer, first responder with S.T.A.R.T. Rescue, and co-founder of FLAG Academy, a safety training organisation working across schools, corporates, and communities in South Africa.
I’m also a survivor of sexual assault, emotional and financial abuse, bullying, and workplace harassment. That’s not a footnote, it’s the reason this work exists.
For almost a decade, I’ve been teaching women in gyms, boardrooms, school halls, and community centres what they are capable of, how fear actually works and how to stay safe.
Most women have been taught to override their instincts and put everyone else’s feelings and needs ahead of their own. We work on reversing that because it’s one of the biggest reasons women find themselves in uncomfortable and dangerous situations.
Be Your Own Hero is everything I’ve learned through martial arts, trauma-informed coaching, GBV prevention work, and years of sitting across from women who came to a session unsure of what they needed and left knowing exactly what they were capable of, brought together into a monthly membership you can work through from wherever you are.
founding member pricing
Be Your Own Hero is opening to a small founding group first.
Founding members keep their rate for life while their membership is active, your price never increases as the membership grows. You also get to shape what this becomes. Your questions, your experiences, and your feedback in those early months will directly influence the content we build together.
The first 20 Founding Members pay only R120/month or R1,200/year (US$8/month or $73/year)
After that, the price goes up. Your Founding Member rate locks in the day you join and never changes. No contracts. Cancel anytime.
Join the Waitlist
Founding member doors aren’t open yet.
Add your name to the waitlist below, and you’ll be first to know when they do.
A practical membership for women who want to feel safe, strong and capable in the real world.
Strength isn’t the absence of fear. It’s knowing what to do while you’re feeling it.